Adapt or Bust: Strategies B2B and B2C Companies Can Adopt From Each Other
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In a crisis, CMOs need to adjust their marketing plans, adapt brand messaging and tone, and ensure their communications build trust rather than exploit. Keeping a close eye on customer feedback and sentiment is a crucial step to pivoting successfully.

Whether you have millions of customers or a handful of high-value enterprise clients, we’ll share what B2B companies can learn from the B2C world—and vice versa.