In this webinar, Demystifying the Customer Journey Map, hosted by GetFeedback and featuring Forrester Analyst Kelly Price, you'll learn how to apply customer journey maps that lead to the best customer experiences.
In this recorded webinar we'll cover:
- What is a customer journey map and what are the basics of effective journey mapping.
- What business objectives can journey mapping help accomplish.
- Forrester's seven steps for launching and leading a journey mapping effort.
- The differences between B2B and B2C journey mapping.